Hidesign India is a leading brand that is synonymous with quality, reliability and aesthetic appeal alike. The brand prides itself on its artisanal roots, starting initially with a two man workshop way back in the year 1978. It is now a 300 member company spread across the globe. Hidesign has been able to retain its core essence and appeal, namely its strong craftsmanship heritage and innovative designs. It stands out from the competition due to its beautiful designs and of course, the high quality leathers used for products in tandem with the best brass fittings in all its handcrafted leather products and their smooth and polished allure. There is huge demand when it comes to leather bags for women, Hidesign wallets, Hidesign handbags and several other products across multiple categories. It has been able to carve a niche for itself in several key zones.
Dilip Kapur founded the brand in the year 1978, as mentioned, post his return to India from the United States where he was earlier pursuing his Ph.D. The first lot of Hidesign bags emerged vastly different from the competition or what any other brand was manufacturing at the time in both America and Europe. From setting up small alternative stores at London and San Francisco, the bags then shifted to the first ever adventurous department stores in London in the early 1990s. They then expanded across Australia and California before the first exclusive Hidesign boutique was opened in 1998 in India. The network has since increased to 84 such exclusive retail outlets along with a global distribution network spanning 23 countries and 2, 000 stores. The brand also has a vital online presence where a large chunk of its sales is generated. The brand is one of the few biggies in its segment that operates without an assembly line. The brand will also be diversifying into other market categories including footwear as part of its expansion into a contemporary lifestyle entity. Now get amazing Hidesign offers on your favorite merchandise from the brand right here at CashKaro.com.
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You can now find Hidesign laptop bags and Hidesign sling bags at really low prices or even buy Hidesign bags online in India across other categories with amazing discounts in tow. There are Hidesign sunglasses and Hidesign purses for you to choose from along with Hidesign belts and Hidesign messenger bags. The brand adopts a special approach towards production of all Hidesign leather bags. Mass production is not encouraged at its atelier and there are no assembly lines. All leather bags for men and other products are impeccably handcrafted using leathers that are generated by brand owned tanneries and brass buckles that are painstakingly and exclusively polished and sand casted by hand at its own brass forge. Craftsmen still knot each stitch ending by hand while cutters still piece leather with finely pointed knives, a skill that alone takes at least a couple of years to master! This is indicative of the old world values of workmanship and painstaking detail which the brand still follows. The bespoke nature of the brand is what still keeps it special in a world where automation and assembly line production are the order of the day, especially in the fashion industry. Maintaining this exclusively handcrafted characteristic has been a major achievement for the brand so far in spite of growing demand. It is one of the biggest USPs at the brand that it still manages to meet customer expectations without compromising on quality or quantity. Owning any Hidesign product is similar to owning something that is timeless, elegant and high quality in tandem. This is what many customers aspire to in recent times and the brand has swiftly positioned itself as an aspirational lifestyle offering.
17 years is the average work experience volume at the brand and there are skilled teams of craftsmen who are making their mark across the global leather goods industry. You will find periodic Hidesign bags sales in tandem with several other Hidesign bags on discount. There are several attractive benefits that you can land if you look out for the Hidesign bags online sale in India. There is no dearth of discount leather handbags online but there is simply something about the feel and texture of a Hidesign product. The brand also makes use of several innovative processes including vegetable tanning which is an ancient and forgotten system that is centuries old. This makes use of special skills and barks and natural seeds native to South India for creating fashionable leathers that age really well. It is known for its expertise in this aspect and this is one of the key differentiators in comparison to other well known labels.
The neglected art of Marca Punto is also given importance here where every single stitch is embossed by a heated metal foot. This is a heritage technique that was once exclusive to Florence but has been abandoned in Italy for being excessively time consuming. However, the brand believes in the sheer beauty of this slow stitch and needless to say, this lends an ethereal charm to every product manufactured by it. Designs are created exclusively by Fabian Lintott in London and Alberto Ciaschini in Milan who are both noted names in the global design world. Leathers are lightly hand colored to showcase their natural color as much as possible. Limited edition bags are released each year that are painted by well known artist cum illustrator Amrita Nambiar which is another novel initiative that finds several takers. Several environment friendly measures are also followed by the brand as a part of its corporate DNA.
The brand is steadily at the cusp of a huge change in terms of its products and brand identity. Hidesign recently held a pioneering Icon Exhibition which proved to be a huge hit in the country. The Exhibition made many people and visitors realize the core values and heritage behind the brand. The collection showcased products that were the earliest and purest Hidesign pieces, majorly bags which represented the spirit of the brand with solid brass fixtures, vegetable tanned leathers and cotton and leather linings. The exhibition also showcased several products which have managed to garner their own fan following over the years.
Dilip Kapur is credited with most of these pioneering designs which managed to find their own niche amongst fastidious buyers and true fashion connoisseurs. The initial outlay of products comprised of satchels, purses and briefcases. Innovation and inventiveness are two key aspects that are characteristic of the brand along with customer preferences. The brand is now refocusing its inherent personality and customer connect. People have always loved the warmth and feel of leather along with its naturalness. The ecological values of the brand are also highly revered along with its huge vegetable tanning processes. Hidesign will now chart a future course with more experimentation and creativity fused with preservation of the age old techniques and craftsmanship that makes it what it is.
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