CashKaro.com in the press

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CashKaro may rope in 50 global retailers to India market
The flourishing cashback website,CashKaro.com has planned to list around 50 global retailers in coming six month as it targets to strengthen its position in the Indian market.US & UK based retailers Macy's, Banana Republic, Bloomingdale's, Victoria's Secret and Gap,River Island, Lookfantastic. com, BeautyExpert.com and House of Fraser are likely to be featured.The listed retailers are associated with Pouring Pounds, the UK-based cashback and vouchers site run by CashKaro,and thus CashKaro was the obvious choice as affiliate partner for the Indian market. CashKaro has been clocking average sales of Rs 45 crore every month and has credited about Rs 10crore as cashback to users and company’s revenue grows 30-40% every month.The Company desires to become like Fanli.com which has 70 million registered users. CashKaro has 500,000 registered members..
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CashKaro.com lures consumers through #CashKaroTaxBack campaign
To relieve food lovers from the burden of recent hike in service tax CashKaro.com ,has launched a unique consumer centric campaign #CashKaroTaxBack with an intention to give consumers an opportunity to enjoy their food, on the old service tax percentage. Users just need to order their favorite food via CashKaro.com and share the picture of the bill on Facebook or Twitter using the hash tag #CashKaroTaxBack.The increase in Service Tax i.e. 1.64%(New S.Tax 14% minus Old S.Tax 12.36%) of the bill amount will be credited to the user’s account within 3-7 days of the transaction. This bonus amount is over and above earned Cashback. The campaign has already seen great traction with a 20% increase in transactions on partner food retailers in the last few days.
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An inspirational tale for every entrepreneur:A chat with CashKaro co-founder Rohan Bhargava
Rohan Bhargava started Pouring Pounds in 2011. After coming back to India Rohan & Swati Bharagava founded Cashkaro which met with roaring success in a very short period of time.Passion & hard work are his key to success. He is a fitness enthusiast and paradoxically a big foodie and loves to experiment with different cuisines especially street food.He believes starting own business helps one to understand the fundamentals of business in a hands-on way and developing a strong, supportive network is must for that. He suggests social media as a powerful tool for branding. One must always work with open mind, think creatively and welcome new ideas..
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Cashing in on Indians’ love for savings
CashKaro.com,the first players in the segment of cashback, recently crossed ₹10-crore mark in cashback payments and expects to cross the ₹25-crore mark in the next 9 months.So far CashKaro.com has driven over Rs.50 crores of sales to its partners.It has a community of over 1.5 million shoppers who earn cashback every 15 seconds via CashKaro.It is 3x to 10x times larger than other cashback sites and the only externally-funded cashback sites.Growing traction of cashback sites, in past 2 years, have improved retailer commissions considerably and so have the cashback percentages. Cashback sites have begun generating interest among VCs and angel investors and CashKaro has been approached by many VCs wanting to invest but the company is looking for right time to have next rounds of fund raising.Technology helps the website to track users cashback earnings to his account.It has recently introduced product discovery and price comparison feature that allows customers to see cashback offers and coupons available at product level,helping them make informed buying decision across sites..
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From creative resumes to YouTube videos, job seekers knock startups' doors with out-of-the-box approaches
With increasing number of youths fascinated with the start-up culture, job aspirants show their passion and enthusiasm by adopting unconventional means to attract employers. Recently, CashKaro.com received a mail from Harneh Sachdeva, a Delhi University student with the subject line “Application from an unemployed” in which he has expressed his earnest desire to work with CashKaro.com. He has also attached a Youtube Video featuring himself as Arvind Kejriwal pitching the idea of CashKaro.com. In spite of no vacancy for fresher at CashKaro.com, Harneh was hired due to his great enthusiasm and passion towards CashKaro.com says Swati Bhargava, Co-founder, CashKaro..
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CashKaro.com partners with Alibaba.com
CashKaro has partnered with Alibaba.com wholesale to offer cashback services in India. CashKaro.com will now offer up to 1.50% cashback on products listed on wholesale.alibaba.com. The collaboration will decrease the dependency of MSMEs on domestic trade and will enable them to import products from Chinese Suppliers while earning up to extra 1.5% cashback on product categories says Rohan Bhargava, co-founder, CashKaro.com..
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Fitness & Success
Everyone needs exercise but many entrepreneurs believe it gives them benefits beyond physical fitness. The story introduces young entrepreneurs who shares their secret behind their limitless energy. Swati Bhargava, Co-founder CashKaro and Pouring Pound talks about the benefits of Yoga and how it has proved to be a gem in her exceedingly busy life. But perhaps the most interesting thing that Swati does is combine the exercise hour with visualisation, imagining her life and day to be what she desires..
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Swati Bhargava, co-founder CashKaro.com, cements her place at the global stage
Swati Bhargava, co-founder, CashKaro.com represented India at Blackbox Connect, powered by Google for Entrepreneurs program in Silicon Valley, California from April 27 – May 8, 2015. Blackbox Connect brought founders from top companies around the world to take part in a two-week, fully immersive program where they collaborated with like-minded entrepreneurs, investors, experts and executives from the Silicon Valley community. The Female Founders Edition is the first program by Blackbox that entirely focused on female founders. .
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Bangalore, NCR top nasscom startup list
According to a Nasscom and Zinnov report, geographically, “Bangalore and the National Capital Region (NCR) are home to highest number of young businesses. The feature talks about Swati and Rohan Bhargava - the brains behind the growing startup CashKaro.com, which aggregates the best offers for online shoppers across e-commerce sites. The young and dynamic duo left their lucrative jobs to start Pouring Pounds,  UK’s leading cashback and voucher websites in 2011.  They launched CashKaro in India in 2013 to replicate their UK success. CashKaro has so far generated over Rs 125 crore of sales for partner retailers in the last two years. It has over a million people in its community. It raised $750,000 in seed funding from UK-based angel investors in 2013..
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10 notable women in the Indian e-commerce ecosystem
While e-commerce is still young in India, it has seen a number of startups evolving into big companies in a short period of time. On the occasion of Women’s Day , Let’s have a look at some of the women who are making a difference in this growing e-commerce ecosystem. Serial Entrepreneur Swati Bhargava, Co-Founder of Pouring Pounds and CashKaro.com has introduced innovative concept of cashback in India and is keen on providing consumers with the best deal while they shop online. She advices aspiring women entrepreneurs to be confident and determined on building a good business. .
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Inspiring stories of Indian women entrepreneur
As the old saying goes “If You Are Determined, No Hurdle Is Big Enough To Stop You From Achieving What You Want”, on the occasion of women’s day the publication introduce women who have fought these hurdles to become an Entrepreneur. In a patriarchal society like India where the onus of caring for family members lies solely on women, these women have come out and made a place for themselves in the Entrepreneurial Ecosystem. It features Swat Bhargava - a serial entrepreneur who has co-founded CashKaro and Pouring Pounds. Swati is also amongst the most active entrepreneurs on social media..
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E-com angels
From cashback and coupon portals, online travel companies and competitive test preparation platforms to housing society, women entrepreneurs are breaking the traditional glass ceiling to venture into the Online start-up ecosystem.  On the occasion of Women’s Day the publication introduces women pioneers of start-up ecosystem. It features Swati Bharagava , Co-Founder of CashKaro.com among others..
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Meet Swati Bhargava, a small town girl who built India's top cashback site
On 40th Anniversary of International Women’s Day, the inspirational story of Swati Bhargava, Co-Founder of CashKaro is featured. The feature talks about her personal and proffesional life..
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Meet four dynamic women entrepreneurs running valuable, high-growth companies
On 40th Anniversary of International Women’s Day, the inspirational story of Swati Bhargava, Co-Founder of CashKaro is featured. The feature talks about her personal and professional life..
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From Haryana to London: Swati Bhargava tells us the story of combining cultures and new-age ideas
Feature on Swati Bhargava , Co-founder, CashKaro.com. The article talks about her life and her entrepreneurial success..
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CashKaro co-founder Swati Bhargava’s amazing talent with numbers
Feature on Swati Bhargava , Co-founder, CashKaro.com. The article talks about her life and her entrepreneurial success..
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Discount and deal sites helping e-commerce boom in India
The article talks about Cashback and discount coupon sites helping e-commerce boom in India by providing online customers with lucrative offers which in turn encourages customers to shop online. For large e-commerce players, partnering with discount coupon and cash- back sites is a way to gain a larger market share and build competitive advantage while for smaller companies, affiliate marketing, as the concept is known, is a way to garner brand recognition and a risk-free and cost-effective channel for customer acquisition and retention. “CashKaro.com,coupons and cashback site manages over 2,500 transactions a day and has credited over Rs 4 crore of cash back to members”, says Swati Bhargava, co-founder, CashKaro and adds that it has enabled partners to generate Rs 150 crore since the company started in April 2013..
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Amazon pips Flipkart as India’s top shopping destination, survey finds
According to the People’s Choice Survey conducted by cashback and coupons site CashKaro.com, Amazon India has been voted the country’s most preferred e-commerce website in 2014. The People’s Choice Survey is an annual report by CashKaro.com, which identifies key trends in online shopping in India. “Amazon.in wore the crown of the most popular website. Cashback and deals were the favored factors to shop online among consumers,” said Swati Bhargava, co-founder of CashKaro.com. The survey also revealed that the factors which encouraged consumers to opt for online shopping are discounted prices, variety of choices, convenience, payment options, and easy return policies..
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GOSF Roundup: A look at the shopping trends in the last three days
With the shopping extravaganza coming to an end as Google Online Shopping Festival is about to end in few hours, Caskaro.com, one of the India’s largest Coupons and cashback site comes up with infographics depicting the GOSF 2014 trends for all three days. Rohan Bhargava, Co-Founder of CashKaro.com, says, "The Great Online Shopping Festival (GOSF) by Google has evidently given an impetus to the growing e-commerce industry in India. Retailers offered some never seen before deals across product categories with Rs 299 corner and Exclusive launch section being the highlight of the shopping festival.” CashKaro.com saw a splurge in traffic by 450 per cent and 350 per cent increase in revenues during GOSF. The average order value also doubled as compared to normal days..
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Price-comparison, coupons portals gain from Google's fest
With about 450 brands and websites offering discounts as part of Google’s three-day Great Online Shopping Festival (GOSF) in India, buyers are taking to price comparison,coupons and cashback websites in great numbers to avoid hassle of browsing through e-commerce websites to find the best deal. Coupons and cashback website CashKaro.com, which works with over 500 online retailers, said it registered a 400 per cent rise in traffic, and its revenue rose 350 per cent, on Wednesday. The website’s average order value also rose — from Rs 2,000 on a usual day to Rs 3,500..
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12 ways to get the best online deals
With increasing number of websites claiming to offer best deals while shopping online, consumers find it difficult to decide which website to shop from. We bring to you 12 simple ways you can use to bag the best online/offline deals. The article features CashKaro.com - a coupons and cashback site which has over 500 retailers as partners. If you shop from any of these retailers after signing up at CashKaro, you get extra cashback besides discount offers.To avail cashback, you just need to shop normally and once you have completed a transaction, the retailer passes on a commission back to CashKaro for a referral (usually within 72 hours). When CashKaro receives this commission (usually within 4-12 weeks), they share a part of the cash with you by adding it to your account (the amount varies). You can request for a transfer of the money into your own bank account once you have Rs 250 or more saved up in your account..
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CashKaro to ride on e-commerce boom
CashKaro provides extra cashback besides coupons to its customer when they shop from websites’ retail partners. The firm currently has 500 partner e-commerce sites, including Amazon.in, Flipkart, Myntra and Jabong, among others. For sales driven from the site to e-commerce firms, it gets a commission.  If it gets commission of 15 per cent, it passes on 10 per cent as extra cash back to customers. The firm has driven sales of Rs.100 crore for its partners in the last 15 months, and has delivered cash back of Rs.3 crore to customers. Since Cashback sites like CashKaro are performance driven channels they provide boom to e-commerce sector. The importance of cashback and other affiliate sites are evident from the fact that Amazon had doubled the commission to 50% on Flipkart’s Big bIllion Day Sale to drive traffic to Amazon’s Site. Affiliates like CashKaro drives 15 per cent of e-commerce sales..
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Affiliate Marketing: Cashback and coupon sites decoded
With the increasing trend of affiliate marketing in India, the article tries to decode how these models work. Coupons and cashback sites like CashKaro.com, Pennyful provides extra cashback besides coupons when consumers shop online through their websites. CashKaro and Pennyful are affiliates to a number of retailers who give commissions to these cashback website for generating sales for retailers’ product. These cashback sites share their commission with the customers by providing extra cashback therefore creating win-win situation for both online customers as well as retailers. CashKaro.com, one of the leading cashback sites has over 500 retailers as partners and online consumers can get hard cash whenever they shop across these retailers. Both CashKaro and Pennyful, before venturing in India, tested the module in the Western markets. Swati Bhargava, Co-Founder, CashKaro talks about the differences in Western and Indian Markets says “The Western market is more evolved and retailers, therefore, are more generous in giving discounts. It is not the same in India because of low awareness”. CashKaro intends to indulge in aggressive marketing and also launch a unique feature on the site, which will enable the customer to compare the same product from different retailers..
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Affiliate sites like CashKaro & others gain from e-commerce slugfest
Affiliate sites like CashKaro get a bigger share of pie as e-commerce giants Flipkart and Amazon compete for online consumers. With Flipkart heavily promoting its largest single day sale, Amazon increases commission to affiliates like cashback & coupons site by as much as 50% two days ahead of Flipkart’s Big Billion Day. “Online Consumers benefit even more as CashKaro provides better cashback for shopping on Amazon” says Swati Bhargava, Co-Founder, CashKaro..
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Affiliate sites gain as e-commerce battle intensifies
While Flipkart was heavily promoting its largest single-day sale, rival Amazon India was busy courting online discount coupon-sellers, price-comparison websites, cash-back companies and other so-called affiliate networks to help drive traffic to its own site. Amazon raised commissions by as much as 50% to affiliates two days before Flipkart's Big Billion Day sale and increased the commissions even more on the day of sale. Affiliates are estimated to account for about 8% of e-commerce sales in India. "Since Amazon offered us double commission, a lot of affiliates like us on the ground were pushing Amazon more on that day (October 6)," said Swati Bhargava, cofounder of cash-back site CashKaro.com.  Higher commission helped CashKaro to offer better cash-back deals to consumers, Bhargava said..
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CashKaro.com cashes in on the youth
CashKaro launches digital video campaign on Youtube to popularize the concept of cashback amongst the internet-savvy youths. The video has seen close to 50,000 views on the company's YouTube channel since its release. CashKaro is also promoting the campaign through contests and posts on Twitter and Facebook with the hashtag #CashbackTohBantaHai. Swati Bhargava, co-founder, CashKaro.com says  “The central idea of the campaign is to capture the next big wave in e-commerce: cash-back”..
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Dealing with the promiscuous shopper
Online customers have a wide range of choices, they can flip out as soon as they find a better deal on some other website thereby being of promiscuous mindset. In order to retain customers, online business have to keep a check on customer satisfaction level, take feedbacks and evolve continuously to remain competitive in the online market. CashKaro, coupons and cashback website went a step beyond to offer its customers extra cashback besides discount.  "It is all about valuing the customer and ensuring she stays with you," says Swati Bhargava, co-founder, CashKaro. As part of its strategy, the company closely tracks what customers look for on its website and customizes exclusive offers for different customer groups..
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CashKaro captures craving for discounts with humour
CashKaro, Coupon and cashback website rolls out its first Youtube video campaign.T hese ads show the ubiquitous love for Cashback in a humorous way and convey that ‘Har cheez pe Cashback banta hai!’ Swati Bhargava, co-founder CashKaro.com, said, “While an increasing number of people are now shopping online in India, many of them are still to experience the benefits (and joy!) of getting cashback on any product they buy online. CashKaro attempts to popularize the idea of cashback amongst its users with the help of engaging video Ads..
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Personally tech with CashKaro co-founder Rohan Bhargava
Rohan Bhargava, co-founder of online-coupons & cashback site talks about the role technology play in running an online Business and his personal life. This is true as he is currently operating CashKaro and Pouring Pounds across separate geographical boundaries which is made possible by the incredible, seamless and cheap technology. Rohan talks about the apps/tools which any online business must have like Google Analytics app gives access to a lot of information and communication platform like Skype and Linkedin..
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Online cashback sites don new hats
Cashback sites like CashKaro.com,baggout.com are reworking their businesses to bring in innovation even as the cashback segment in the country is gaining currency with such sites having disbursed over Rs 2 crore in the last year itself. Over 10% of customers on e-commerce sites are directed to them through cashback sites. Cashback firm, CashKaro.com, is widening its scope of services by launching a portal where customers can compare products across retailers and help the online consumer in selecting the best product without any hassles. One of the earliest cashback companies, pennyful.in, has started MediRupee, where you can get cashback if you book your medical appointment at Apollo or MedAll through their site..
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Cashback, lower prices encourage online shopping: Survey
A survey conducted by CashKaro, Coupons and cashback site revealed that schemes like cashback and lucrative saving offers play an important role in encouraging consumers to shop online. The survey covered over 3,200 online shoppers and fans of CashKaro to understand Indian shopper's behaviour..
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6 successful startups founded by foreign returnees
Introducing six successful Entrepreneurs who returned from foreign countries and started up on their own in India. The article features Swati Bhargava and his husband Rohan founded CashKaro, cashback and coupons website in India to provide online shoppers with best offers available on Internet. CashKaro provides online customers cashback besides discount coupons. The duo has co- founded Pouring Pounds in UK before launching CashKaro in India. While comparing the challenges faced while starting up a venture in India and UK Swati Bhargava finds the infrastructure of India sluggish for a startup to groom..
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CashKaro.com crosses ₹1.5-cr mark in cashback payments to members
CashKaro.com, coupons and cashback website has crossed the threshold of 1.5 crore rupees paid as cashback to its registered users. The cashback site with over 2.5 lakh registered users and 500 top e-commerce sites, expects to reach the ₹5-crore mark by end-2015. Swati Bhargava, founder of CashKaro said, “We are very excited to have crossed this milestone within one year of starting out in India. CashKaro.com is the first and quickest to have done this and it not only validates our business model, it also shows that Indians love savings.” Rohan Bhargava, Co-founder CashKaro.com, attributes the company’s successful journey to the creation of an in-house technology platform, a good team and a buoyant e-commerce scenario in India..
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Sites that help you save money while shopping online
E-commerce websites not only offers you the convenience of ordering from home but they provide you better deals compared with retail stores. You can save even more with regular sales, coupons, cash-back offers and special deals.CashKaro.com, coupons and cashback website gives you cashback besides discount coupons. CashKaro.com is the leading name in this segment in India, and it works with over 350 online retailers. In order to avail the offers, register for a free CashKaro.com and go to an e-commerce retailer site by clicking on the website link on CashKaro.com to make a purchase. CashKaro shares commission it gets from the retailers with the customer thereby giving you extra cashback..
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CashKaro.com spreads some warmth in Delhi
CashKaro.com, coupons and cashback site has launched a campaign, #EkCashKaroEkChai, which urges people to shop on CashKaro to serve the needy a cup of hot tea to brave the cold.  The site has pledged to serve chai across Delhi NCR when anybody shops via CashKaro from January 14 to January 18. The campaign is an attempt to bring smile on the faces of the less-privileged people of Delhi NCR. Rohan Bhargava, Co-founder, CashKaro.com, said, “CashKaro.com is always committed to the welfare of the society”. As part of CSR, CashKaro.com has partnered with more than 30 NGOs and charities like Cry, Milaap, Joy of Giving Foundation, Care, The Mind Foundation and Akshay Patra – CashKaro members have the option to donate some or all of their cashback to a charity of their choice..
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Amazon is India’s favourite e-commerce site: CashKaro survey
The 2nd edition of the ‘People’s Choice Survey’ by CashKaro.com, one of India’s largest cashback & coupons site says “Amazon India is the Best E-commerce Website of 2014, and Google’s GOSF (Great Online Shopping Festival) is the Top Online Shopping Festival of 2014 (in terms of deals & offers)”. The survey also reveals that cashback and deals drive customers to shop online. Swati Bhargava, Co-founder, CashKaro.com, said, “The ‘People’s Choice Survey’ is an annual report by CashKaro.com that attempts to identify key trends in the world of online shopping in India..
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Make more out of the internet
With increasing number of people shifting to online shopping due to the wide range of choices they have to offer and making shopping a hassle-free task, Swati Bhargava, co-founder, CashKaro(coupons and discount website) provides the best hacks to save more while shopping online..
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CashKaro raises fund from UK-based angel investors
Online cashback and coupon Web site CashKaro.com has raised Rs. 4.5 crore ($750,000) from a group of UK-based angel investors, who have also invested in companies such as Gumtree, Investec and Paypal. CashKaro is the Indian arm of UK-based Pouring Pounds Ltd, which runs various cashback Web sites there. Founded by husband-wife duo Rohan and Swati Bhargava in 2011, Pouring Pounds launched its India operations CashKaro.com in April this year. “The funds would be used to strengthen our position in India. It also makes us the leader in the segment,” said Swati Bhargava. CashKaro has partnered over 350 brands such as Snapdeal, Myntra, makemytrip, Dominos and Tradus. The immense potential for growth of cashback and coupons sites in India is evident from the presence of a number of players in the market such as Pennyful.in, Cazback.in and Medicash.in..
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Cashback and couponing venture CashKaro raises $750K from UK-based angels
CashKaro.com, coupons and cashback site has raised $750,000 (Rs 4.5 crore) from a group of 10-12 independent UK-based angel investors. Husband and wife duo Rohan and Swati Bhargava (both London School of Economics graduates) started Pouring Pounds in the UK in February 2011 and taking a cue from its success launched the India-focused site CashKaro.com last November. CashKaro has a two-pronged business model wherein it offers coupons of various ecommerce companies as well as cashback on every purchase made via CashKaro to its registered users. CashKaro earns on a per sale commission basis wherein the brands pay the firm a percentage on every sale done via their portal. CashKaro keeps the margin and passes on the rest to the consumer which can be redeemed afterwards by the users. The company plans to utilize this capital fully for CashKaro.com to expand the team and for meeting marketing expenses.“We have more than 350 retailers on board at CashKaro and more than 40,000 registered users,” shared Swati, co-founder, CashKaro.com. She also added that as of now the conversion rate stands at 12-15 per cent while her UK Venture, Pouring Pounds has a conversion rate of 30-35 per cent..
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Pending: This means that we are still waiting for the retailer to pay us. Retailers usually pay us within 4-12 weeks after the transaction.

Confirmed: This is cashback that can be paid to you. Please note you need at least Rs.250 in Confirmed Cashback to request a payment.

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