There are plenty of websites that sell make-up online but, which one do you pick? After much deliberation we believe Nykaa should be your pick. Don’t believe us though, see what makes Nykaa India’s leading online beauty and wellness portal: 

Authenticity Of Products

Our number one concern when buying beauty products online is product authenticity. Nykaa addresses that by maintaining a standard of reliable, quality products and carrying out regular checks. They check for expiry dates of products, packaging etc. at the warehouse level itself. They also keep a check on product sourcing and final sale, to ensure that no fake items are retailed.

Luxury Fragrances

Nykaa’ resolve to sell only genuine products has given them a key privilege. They are the only online authorized retailer of luxury fragrances in India. Nykaa showcases popular luxury fragrances from the finest brands like Calvin Klein, DKNY, Davidoff, Giorgio Armani and others. The best thing is you get great prices on quality products along with timely delivery.

Beauty Book

Have you heard of the Nykaa beauty book? It is essentially a storehouse of the newest and the hottest beauty trends. It has everything related to fashion, lifestyle, reviews on popular beauty and makeup products, celeb inspired looks and more. It’s a great place to just sift through trending articles, recent comments and popular posts – all of which help you ‘make up’ your mind about what to buy.

Luxe Beauty

Luxury-beauty is new trend and constitutes 15% of the brand’s total revenue. By 2019; it is expecting 20% of its total revenue to come from this segment. Why is that good news for us customers? Because we can buy brands like M.A.C, Clinique, Estee Lauder, Bobbi Brown, Smashbox, Paco Rabanne and more online! 

Beauty and Make-up Blog

Nykaa has an ever growing Expert Portal section with 25 leading makeup stylists, skin, hair, personal care and wellness experts to answer your queries. They  address every possible beauty and wellness need one could have. They help you as a member of their community – since you have a place to look for answers.


Considering the kind of products one can get at Nykaa, it’s already saving you a trip to your nearest mall or boutique. However they don’t stop just there! Nykaa offers discounts on everything from professional hair care products to appliances and skin care products. If you shop at Nykaa through CashKaro you even earn extra Cashback!

Beauty Services

This one is truly special! Nykaa offers services ranging from bridal grooming, spa, massage, nail art, hair straightening, manicure, pedicure etc. You just have to select the service you want and the city you want to avail this service in. Pay online and choose from top salons like Enrich Salon, Jean Claude Biguine Salon and Spa, The Home Salon- your personal stylist to provide you at-home services.

Nykaa Virtual Makeover Tool

This virtual makeover tool provides an indicative idea of your overall looks post applying your desired product like Lip shades, Blush-ons and the like. This makes it a lot easier for the customer to making a buying decision regarding the desired product.

Live Catalogue

Nykaa provides free makeup advice and assistance on call by its experts. Here, you also get articles on beauty trends and video tutorials on celebrity inspired looks. Why consult a beauty expert when Nykaa provides it virtually!

Men’s Grooming Products

Apart from beauty products for women, Nykaa also offers grooming products for men. It has a wide range of products for hair care and styling, health and fitness, body care, colognes and a proper wedding day grooming guide too.

Those are some reasons we think make Nykaa the best place for all your beauty needs. Have more reasons to love Nykaa? Tell us in the comments below.

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