There is nothing quite as convenient as online jewelry shopping. It helps avoid the hassle of travelling to the jeweler, meeting the pushy salesmen and you can get anyone’s opinion just by showing them pictures.  The flipside however is that you don’t really know whether you can trust a jewelry site.

It’s normal to have doubts about the authenticity and quality of jewelry you buy online. Since we love shopping online so very much, we did a little research and put together a list of 5 Indian websites that sell genuine and certified jewelry online.


Founded in 2011, by Gaurav Singh Kushwaha, BlueStone is among the top online jewelry destinations. It offers certified jewellery and an easy 30 Day Money Back Policy. Add to it their Lifetime Exchange facility and you have good reasons to trust them. Other benefits include their ‘Try At Home’ service, next day delivery facility and last but not the least, price transparency.


Ideal For: Gold and Diamond Rings, Earrings, Gemstones, Gifts by Occasion, Price, Exclusive collection etc.

Shop at Bluestone through CashKaro and get upto Rs 1000 Cashback


Founded in 2008 by Mithun Sacheti, Caratlane is a Tanishq partnership store which now has 32 retail stores across the country. They offer 100% authentic jewelry at affordable prices. “We’ve adopted a revolutionary business model – the StreamLaneTM system which helps us eliminate inefficiencies from the supply chain, keeps our overheads low and enables us to get our items delivered efficiently. This results in savings of up to 20% over traditional retailers which is then transferred to our customers”,  Mithun Sacheti, CEO of Caratlane told CashKaro.

Further, they only sell certified or hallmarked diamonds, jewelry and gold coins. All their diamonds are certified by reputed laboratories such as GIA, GSI, HRD and IGI. Their Gold Coins come with BIS hallmarking which guarantees purity.”

Moreover, in order to maintain transparency, they provide a price break-up of all their jewelry. They also have a ‘Try at Home’ service like Bluestone and a Virtual Try-on feature on their app. CaratLane’s jewelry comes with a 1 year warranty, 30 day return policy, 100% money back guarantee and a lifetime exchange policy. It doesn’t get any better than that!


Ideal For: Bangles, Diamond Solitaires, Pendants, Gold, Chains, Rings etc.

Shop at CaratLane through CashKaro to get upto 25% off


Melorra was established in 2015, by Saroja Yeramilli, in collaboration with World Gold Council, Diamond Trading Corporation (DeBeers) and Platinum Gold International.

It has the finest quality jewels, as per the industry standards of S-I clarity and I-J colour diamonds. It offers certified diamond jewelry, with certifications from SGL, IGI Labs. All their products are designed in-house by designers from India, UK and the US. What’s more? It has a 30-day replace or return facility, a Lifetime Exchange policy with a 90% exchange value, alongside 24 hours quick shipping service.


Ideal For: Earrings, Cuffs, Bangles, Necklaces, Rings etc.

Shop at Melorra through CashKaro and get upto Rs.7500 Cashback


Established in 2013 by Mr. Vishwas Shringi, Voylla sells high quality, handcrafted jewelry at economical prices.They maintain transparency with customers in terms of ensuring quality specifications and genuineness of their products. They also use ‘925’ certification for pure silver which guarantees 100% authenticity.

“For silver alloy, which we use extensively, we clearly mention the mix and percentage. We only use high quality brass for our jewelry”, Mr. Vishwas Shringi, the founder and CEO of Voylla said.

Voylla also has handcrafted artistic jewelry, personally styled jewels for men, Colors T.V Serials’ inspired jewel collection. They have a 30 days replacement or return policy. They deliver 100% skin friendly products. Additionally, they levy no delivery charges on orders above Rs. 500. Otherwise Rs. 50 is charged as the shipping cost.


Ideal For: Rings, Accessories, Indo-western jewellery, Mangtika, Jewel collection for Men etc.

Shop at Voylla through CashKaro to get amazing offers, along with Rs.110 Cashback


Founded in 2012, by Kapil Hetamsaria and Runit Shah, Velvetcase is an online that sells store for curated fine jewelry.

It offers you authentic and certified jewelry at amazingly low prices. The manufacturing of all the precious jewels is done through latest techniques, machines like 3D printers, Wax setting, and software like Matrix and Rhino. Besides, it has free home trial, customized designs, easy returns and lifetime buyback on all products. (Not applicable for products below Rs.700).


Ideal For: Bangles, Earrings, Necklaces, Gold coins, Jewellery for Kids and Men

Shop at Velvetcase through CashKaro to get upto Rs 1500 off coupon

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