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More than just connecting with friends and family, social media is now being used as a means of brand communication and client building by companies. Such is the reach of social media, that certain CEOs have taken to it in order to create a direct channel of communication between the company, its client and consumers. A CEO on Twitter is tantamount to a Chief Reputation Officer, one who upholds the brand’s image while also opinionating on trending topics. Here are some CEOs who have influential and impressive Twitter accounts.
Kunal Shah, Freecharge
Observational humor is the best kind of humor right? Kunal has a lot of that going on in his Tweets. Plus, he has a lot of useful insights into startups, cashless transactions and consumer behavior. Helps you go Cashless, gives you a chuckle or two. What more could you want from a CEO?
High IQ without a curious insight seeking mindset is like having an iPhone 7 only for Whatsapp.
— Kunal Shah (@kunalb11) December 29, 2016
— Kunal Shah (@kunalb11) December 21, 2016
Best part of being a pessimist is you get pleasantly surprised more often than anyone else.
— Kunal Shah (@kunalb11) November 9, 2016
Follow Him: @kunalb11
Vijay Shekhar, Paytm
He’s been lauded for his strong and effective social media presence many a times. He seems to be on his toes answering customer queries left and right. Further, his clever commentary, interesting Retweets and news pertaining to Paytm, make it a must follow account.
Hello World. #PaytmPaymentsBank https://t.co/IV3BEZh94G
— Vijay Shekhar (@vijayshekhar) January 3, 2017
Tough business model of news when FB / Snapchat feed is the newsfeed of millennial. Sadly, views matter less, page views matter more :-/
— Vijay Shekhar (@vijayshekhar) January 7, 2017
What a joy paying ₹20 for water, to a highway shop in Kerala.
Me: Paytm chalega ?
Shopkeeper: no ATM here, use Paytm
Me: ?✨ pic.twitter.com/1eCedOlIet— Vijay Shekhar (@vijayshekhar) January 10, 2017
Follow Him: @vijayshekhar
Swati Bhargava, CashKaro.com
Needless to say she’s our favorite and most loved CEO, but we’re not being biased. The account features useful information about CashKaro and everything that happens inside the office making her the most transparent co-founder ever. Plus, you can read some great blogs, find some amazing deals and sneak peeks into the awesome events she attends.
We are super excited to have the one & only @RNTata2000 invest in @Cashkarocom Thank you!! https://t.co/FSicN6tZLY pic.twitter.com/FwQmya3vG2
— Swati Bhargava (@Swats26) January 19, 2016
#TalkingCash Bloggers meet @Cashkarocom was super fun! Read all about it here: https://t.co/hDC5qiU6Wl #blogging #blog #tweetup pic.twitter.com/HoM9QylRal
— Swati Bhargava (@Swats26) January 10, 2017
Had the pleasure of meeting & discussing #DigitalIndia w/ #VanithaNarayanan MD @ibm_in at #indiaonward event #inspiring #outthinktour2016 pic.twitter.com/MJjpGnJIC7
— Swati Bhargava (@Swats26) December 12, 2016
Me & @robhargava on our 2016 lessons & 2017 resolutions @YourStoryCo 🙂 With @_sachinbansal @naveentiwari @bhash https://t.co/RK8MfKsqBA pic.twitter.com/8T1SaFELNo
— Swati Bhargava (@Swats26) December 30, 2016
Follow Her: @Swats26
Deepinder Goyal, Zomato
Two words come to mind looking through Deepinder’s Twitter feed – funny and informative. If it’s funny and pertains to Zomato, he’s Tweeted/Retweeted about it. Also expect a lot of Retweeted customer love.
Looking for people to join our Delta team. If identifying and executing new biz opportunities is your thing, email delta@zomato.com. Pls RT! pic.twitter.com/4eJnSVrKIn
— Deepinder Goyal (@deepigoyal) September 27, 2016
Our food delivery team is underperforming ? – they got to a million orders in July ? https://t.co/qNMzRjvYZF @mukund1981 #clickbaitlessons
— Deepinder Goyal (@deepigoyal) August 1, 2016
Opening our Bangalore engineering office mid next year. pic.twitter.com/Ap70N0Uqex
— Deepinder Goyal (@deepigoyal) December 12, 2016
Follow Him: @deepigoyal
Kunal Bahl, Snapdeal
Kunal’s feed is an engaging mix of hard hitting views about the ins and outs of Indian E-commerce and some quirky Snapdeal related Tweets.
Cash is so yesterday! @FreeCharge pic.twitter.com/bcnPyJhZtv
— Kunal Bahl (@1kunalbahl) November 9, 2016
Our India is changing faster than ever before. We will have the fastest growth in digital payments penetration in the world. What a wave!
— Kunal Bahl (@1kunalbahl) December 8, 2016
History repeats itself in interesting ways. The role railroad barons played for electricity, telecom barons are doing so for the Internet. pic.twitter.com/QFA90uZAOS
— Kunal Bahl (@1kunalbahl) December 22, 2016
Follow Him: @1kunalbahl
Who’re You Following?
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