More than just connecting with friends and family, social media is now being used as a means of brand communication and client building by companies. Such is the reach of social media, that certain CEOs have taken to it in order to create a direct channel of communication between the company, its client and consumers. A CEO on Twitter is tantamount to a Chief Reputation Officer, one who upholds the brand’s image while also opinionating on trending topics. Here are some CEOs who have influential and impressive Twitter accounts.

Kunal Shah, Freecharge

Kunal Shah

Observational humor is the best kind of humor right? Kunal has a lot of that going on in his Tweets. Plus, he has a lot of useful insights into startups, cashless transactions and consumer behavior. Helps you go Cashless, gives you a chuckle or two. What more could you want from a CEO?



Follow Him: @kunalb11

Vijay Shekhar, Paytm

Vijay Shekhar Sharma

He’s been lauded for his strong and effective social media presence many a times. He seems to be on his toes answering customer queries left and right. Further, his clever commentary, interesting Retweets and news pertaining to Paytm, make it a must follow account.



Follow Him: @vijayshekhar

Swati Bhargava,

Swati Bhargava

Needless to say she’s our favorite and most loved CEO, but we’re not being biased. The account features useful information about CashKaro and everything that happens inside the office making her the most transparent co-founder ever. Plus, you can read some great blogs, find some amazing deals and sneak peeks into the awesome events she attends.





Follow Her: @Swats26

Deepinder Goyal, Zomato


Two words come to mind looking through Deepinder’s Twitter feed – funny and informative. If it’s funny and pertains to Zomato, he’s Tweeted/Retweeted about it. Also expect a lot of Retweeted customer love.




Follow Him: @deepigoyal

Kunal Bahl, Snapdeal


Kunal’s feed is an engaging mix of hard hitting views about the ins and outs of Indian E-commerce and some quirky Snapdeal related Tweets.





Follow Him: @1kunalbahl

Who’re You Following?

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Reader, writer, pizza lover and blogger: Sunakshi is all of these things. She believes language is the best thing invented by man and has a passionate new-word-learning fetish. Even though she is forever in a dilemma between weight loss and food love, her love for books surpasses all other addictions.


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