When it comes to international fashion, nobody does it better than Koovs. Being a connoisseur of premium fashion brands like New Look, Femella, Pipa+Bella and more, Koovs has become the go-to website for India’s fashion enthusiasts and online shoppers. Today, we explore a few reasons (apart from the terrific inventory of styles) that make Koovs a hit among fashionistas.


Love Koovs? Well, Koovs loves you right back. If you post a picture on Instagram flaunting Koovs clothing, the website will feature you on the KOOVSXYOU page, no questions asked. Cool way to get famous, right?


The Designer Connection

Koovs is a part of so many designer collaborations that it always has us on the edge of our seat. The online shopping giant has collaborated with huge fashion names and labels including:

Pankaj & Nidhi

The big time designer duo came together with massive labels Giles, House of Holland and Mawi to create the Pankaj & Nidhi X Koovs collection.

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This collection blended together statements, classics and oh-so-much oomph.

Manish Arora

Taking a break from his usual work, Manish Arora created a menswear collection for Koovs.


A collection of in-your-face prints and graphics, the MANISH ARORAXKOOVS collection was as bold and fresh as fashion gets.

Masaba Gupta

When athleisure took center stage, Masaba Gupta took charge and created an activewear collection for Koovs. This is an entirely new take on the athleisure trend upgraded with quirky prints and patterns. The MASABAXKOOVS collection is a rage among the youth.


Apart from these big names, Koovs has also collaborated with UK Based swimwear designer Melissa Odabash, Canadian-British bag & shoe designer Patrick Cox, British designer Henry Holland and VJ Nikhil Chinapa making it the online website with the maximum celebrity tie-ups in town.

New-In Today

Is there any fashion website that gives you fresh picks daily? None, apart from Koovs. The website brings you brand new, fashionable pieces every single day. From denims to dresses, find new styles in this section.

PS. New-In Today is available for men too!

New In Today

The Hotlist

Love to keep yourself updated with latest trends in fashion? The Hotlist was created just for you. From designer interviews to fashion inspiration, find everything on this uber-stylish blog.


Spotted On The Stars

There’s nothing more exciting than getting your hands on fashion that the stars own. On Koovs, you can do exactly that. The Spotted On The Stars section not only offers you insights into what Bollywood biggies are wearing, but also lets you buy the same styles at pocket friendly prices.re

Let the binge shopping begin!

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Reader, writer, pizza lover and blogger: Sunakshi is all of these things. She believes language is the best thing invented by man and has a passionate new-word-learning fetish. Even though she is forever in a dilemma between weight loss and food love, her love for books surpasses all other addictions.


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