When it comes to purchasing jewellery, we know what a special moment it is in our lives. Gold jewellery equates to tradition in almost every Indian household with a lifetime ritual of buying wedding jewellery. The thought of harnessing the maximum out of the largest gold buying customer base in India inspired Gaurav Singh Kushwaha and Srikanth Rajashankar to start their e-commerce venture, Bluestone.
Bluestone has a beautiful website laden with stunning pieces of noble crafts and offers the most progressive way to buy jewellery online. Here’s a look at the steps Bluestone takes to ensure that the priceless jewellery it sells never lose their value.
1. Custom-made jewellery
Shoppers purchasing gold and diamond jewellery often look for jewellery makers who let them customise jewellery according to their taste. Bluestone offers the customer the choice of gold purity, diamond size and cuts, the weight of gold and lets customers decide the size of the final design. The prices are shown accordingly before placing the order.
2. Transparent information
While placing your order on Bluestone, you’ll be amazed to see all the product information listed below. The weight of gold used, diamond carats and gold carats are always mentioned along with details of any precious stones if they are present in the jewellery design. When you receive the product, the bill receipt will also reflect the same information so that you can keep it for your reference.
3. Try at home facility
Bluestone lets you choose jewellery by scheduling an appointment where you can try selected pieces free-of-cost even before any making any payments. You just have to fill in your contact details and your office/residential address in order to book an appointment with a Bluestone executive. How cool is that!
4. Certificate of authenticity
Whenever you buy from Bluestone, it gives you a certificate of authenticity that contains all information on gold and diamond certification. Bluestone’s gold and silver products undergo BIS Hallmark certifications which are the international standard for Gold and Silver product guarantee. Bluestone uses diamonds with HKD Diamond Labs certification and solitaires are GIA and IGI certified by Solitaire Labs. With such quality certifications in place, you can stop worrying about the purity of these precious metals for sure!
5. Lifetime exchange
Bluestone gives its customers the full rights to exchange previously bought jewellery at Bluestone with new products just like other offline jewellery makers do. It also gives users the chance to redeem cash in exchange of the jewellery under the provision that all certification and product information is accurate. Bluestone checks the product, checks compliance information and offers 90% of costs, all in a matter of 10 days of receiving the product.
6. Safe and secure deliveries
Logistics for such precious products is a must and Bluestone provides the most accurate information on product deliveries once it is already packaged. Bluestone provides free shipping facilities and has a 48-hour delivery period for readymade products and 10 business days for products designed and ordered by customers. International deliveries take more time and have 100% insurance on them so that the process is safe and secure.
7. 30-Days Returns
If you are not satisfied with the quality or design of the product and want to return it, Bluestone makes this process fast and easy for you. The only exception to this policy is a solitaire; since they cost more than Rs. 3 lakhs and go up to Rs. 5 lakhs, return and refund policies for these products differ on a per product basis. Also, if you have placed a cash on delivery order, the refund is sent directly to your bank account. So even if you are a first-time user, you might as well give it a shot!
8. Affordable Jewellery
Bluestone values the emotion Indians have for gold and diamond jewellery. It gives value-for-money options for jewellery buyers. You can easily find Bluestone gift vouchers, discounts and coupons on CashKaro.com and on Bluestone’s own website. Bluestone gives special discounts during Indian occasions such as Akshay Tritiya, Diwali, Dhanteras, valentine’s day etc. and attractive gift vouchers.