Adda52, one of India’s leading Poker site has launched an integrated ad-campaign with its brand ambassador Chris Gayle. The campaign is in the form of a short film featuring a young boy flaunting an expensive ‘cosmic egg’. Gayle enters and sends forward the message that bank balance is not a true measure of wealth. One’s intelligence is always the wealthiest possession of a person. This ad campaign is being made popular with the tag #BanaoDimaagKoAmeer. The company aims to make people aware how playing poker helps enhance one’s mental skills.
Watch the campaign!