India, in recent times, is seeing a spurt of sports activities with multiple awards being won by young athletes. As a result, sports as a career option is increasing motivating many more people, especially women in India.
To further propel this growth, Adidas, the iconic sports brand has been inspiring youth to pursue sports through its various marketing campaigns and grass root activities. As part of this endeavor and to pay tribute to all mothers and women at large, Adidas India recently launched a new campaign film, ‘She Breaks Barriers’.
The film is rooted in the philosophy that women need to see other women in sports to develop an inclination to pursue it. The ad film, “She Breaks Barriers” depicts three leading national sports icons Sprinter Hima Das, Heptathlete Swapna Barman & Boxer Nikhat Zareen. It sends out a powerful message that every woman is capable of achieving her dreams and no challenge is big enough in this endeavor.