Fashion aggregator – Aditya Birla Fashion is planning to expand its presence in Tier-4 and Tier-5 cities. With its own family store – Style Up, Aditya Birla Group plans to add 10 – 12 more stores this year. The aggregator houses top brands like Louis Phillipe, Forever 21, Allen Solly, Peter England and Van Heusen, while Style Up currently runs nearly 16 stores in Uttar Pradesh’s Deoria and Robertsganj, Bihar’s Bhabua, Begusarai, Lakhisarai and Gopalganj, and Gulbarga in Karnataka. The store will soon see its expansion to the other towns in Tier–4 and Tier-5 cities. These stores will sell ethnic and western apparel that will be priced between Rs. 500 – Rs.600. Aditya Birla Fashion and Retail operates in more than 2700 stores in India apart from selling its own brands in 18000 multi-branded outlets. Recently, the company has also declared its annual revenue of Rs. 8118 crores for the financial year 2019.