Recently, Bharti Airtel was seen rolling out new postpaid plans and discarding the old ones. Now, in a similar move, telecom operator Vodafone Idea could also discard similar low-value postpaid plans to increase its average revenue per user. Airtel has removed some of its most liked postpaid plans of Rs.299 and Rs.399. It currently has over 284 million subscribers out of which 5%-7% are postpaid subscribers. Vodafone Idea’s CEO, Balesh Sharma, said: “We too have a Rs 299 plan and may decide to move in and start with a few markets first.” It also confirmed that it would need to focus rapidly on 4G LTE expansion and target additional 10 million subscribers every quarter. US Brokerage said, “We see risks to market share on Voda Idea’s high-end customer base due to its lagging network quality as its CapEx levels are 60-80% below peers, and also amid Jio’s continued focus on customer acquisitions”.

Source: Telecom Talk

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