Bharti Airtel, one of India’s largest telecom companies has recently tweaked its postpaid strategy. It will gradually roll out postpaid plans that would cost less than Rs. 499 per month. However, the postpaid strategy would still include plans above Rs. 499 a month. This change is aimed at simplifying Airtel’s postpaid plans which will help Airtel to improve its average revenue per user. The Airtel postpaid plans above Rs.499/month will have more data and digital content than the tweaked plans. Airtel has scrapped the Rs.299/month pack and will be phasing out Rs.349/month and 399/month plans. While the number of plans above Rs.499/month will also be reduced to three Rs 749/month, Rs 999/month and Rs 1,599/month. However, an Airtel spokesperson declined to comment on the tweaks in its postpaid strategy.