Ajio was officially launched in 2016. Headquartered in Bangalore, Ajio is a subsidiary of Reliance Retail. It has an extensive collection of products from various Indian as well as international brands. Ajio has been able build a customer base so loyal that two-thirds of its total revenue originates from its repeat customers. In 2019, Ajio has doubled its product portfolio to offer more than 1,30,000 products.

‘The Tasseled Tale’ is a collection of designs handpicked by fashion experts. This collection that Ajio offers is an exclusive curation of women’s clothing items, both ethnic and western. Here is the list of the different women’s clothing options in the ‘Tasseled Tale’ collection.


Kurtis are hands-down the most comfortable kind of ethnic wear. Depending on the type, kurtis can be worn for all occasions. Take your pick from A-line, straight, Angrakha and flared kurtis from the ‘Tasseled Tale’ collection and get Ajio coupons.


Go chic with pretty A-line dresses from the ‘Tasseled Tale’ women’s collection. Choose from a variety of different colours, designs and prints. Pair them with the right footwear and accessories and you’ve got yourself the perfect outfit for a date night!


This collection has a huge variety of western and ethnic tops for you to choose from. There are tunic tops, tie-up tops and kaftan tops in an assortment of different colours, prints, sleeves and necklines. You can pair them with your favourite jeans, trousers or palazzos.


Add a touch of elegance to your traditional attire with a show-stopping dupatta from the ‘Tasseled Tale’ women’s collection on Ajio. You can wear it with both kurtis and tops. Use Ajio discount codes to get discounts on orders.


Check out exclusive printed and embroidered jackets that Ajio offers in this collection. Wear these ethnic jackets with both kurtis and tops and look like a fashion Goddess! They are available in different colours and designs.

All these clothing items from Ajio’s ‘Tasseled Tale’ women’s collection are of assured quality and are genuinely handpicked. They’re easily exchangeable too. Get Ajio coupons upon purchasing pieces from this collection and use Ajio discount codes to save money on purchases. So, what are you waiting for? The collection is limited. Hurry and order now! Happy Shopping!

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The Virgo that I am, likes all things prim and proper. Not to brag, but calling me a perfectionist won't be entirely false. A fashion lover, you will find me experimenting with my OOTDS alot. I spend my weekend binging on nachos and brownies.


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