Alibaba Eyes International Markets To Expand Its E-Commerce Platform

China’s largest e-commerce player, Alibaba now earns 11 % of its revenues from international markets. Russia, South-east Asia, India and Mexico are the four international markets that Alibaba is looking to expand its footprint. Russia is a booming market for e-commerce players. Alibaba launched AliExpress in 2010, a marketplace where Chinese merchants can directly sell their products to international consumers. Aliexpress was a major hit in Russia and now controls 69% of the ecommerce market as per Ecommerce News Europe. Alibaba has a dominating share in Singapore based Lazada, a top e-commerce platform in Southeast Asia. Alibaba has pumped about $ 1.7 billion in the Indian market through investments in players like Paytm, BigBasket, Snapdeal, Zomato and TicketNew. Alibaba has signed a deal with Mexico based Promexico to export items like avocados and tequila to China via its e-commerce podium. It intends to sign up about 100 Mexican vendors before launching a dedicated site for Mexico.



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