Amazon has recently partnered with the online travel platform Cleartrip to facilitate flight bookings in India. This service will allow Amazon users to earn cashback and book their flights without incurring additional cancellation fees. The cashback will be available to both prime and non-prime users. The offer is valid between May 17th to May 31st and can be availed once per user. Amazon also specifies that it will not take any additional cancellation charges on the booked flights. Reportedly, Amazon India was also beta testing its flight bookings along with Cleartrip in April. Back then, the e-commerce aggregator was reportedly planning to launch itself as a ‘Super App’ in India.
Once in the markets, this app would have offered end-to-end services to its customers across different platforms. The app would’ve made available all the services to its customers right from ticketing to food delivery. In August 2018, Amazon had also acquired an ‘all-in-one’ app Tapzo which offered the services of more than 35 different apps across various categories. Amazon has a progressive customer base of around 150 million customers with approximately 20 – 25 million monthly unique customers (each visitor counted only once). The launch of ‘Super App’ is not yet known. Its arrival is estimated to increase the number of its daily and monthly active users. This year in the first quarter, the company has also seen a reported growth of up to $9 billion more than what it saw in Quarter 1 of 2018. There was also a notable growth of $3 billion in its operating income this year compared to the same time quarter last year. The e-commerce company has also invested an amount of Rs.1380 crore into strengthening its Data Center Business in India.