FMCG major, Amway has launched the Nutrilite DHA Yummies for kids in India. With this launch, Amway is eyeing the Rs 401 crore Indian market. Considered at a nascent stage, the kids dietary nutrition segment has shown a promising growth potential with a CAGR of 12 % during the last 5 years. Amway has also upped its marketing effort in a bid to maximise reach and engagement with its users. Efforts such as online and offline campaigns and regional events have been planned.
The Nutrilite DHA Yummies has been launched in chewable drops form and contains DHA for aiding in proper brain function and vitamin D that supports growth and development of bones in kids.
The product aims to fill in the nutritional deficiencies in kids above the age of 5. The Nutrilite DHA Yummies is available in two flavours, namely tangy orange and citrus lemony flavour.