The global demand for natural, herbal products is rising and, in its response, direct selling firm Amway India is exploring to take its ingenuously manufactured range overseas. The Amway Nutrilite traditional herbs range has also seen a good response over the past six months, as said by Amway CEO, Anshu Budhraja. Satinique shampoo and Artistry skin-care, which lead the direct selling space in the country also launched a naturals range earlier this year which aims to see a sale of 100 crore by the year end. The company will accelerate its presence in the herbal and natural space which has been seeing a huge competition from companies like Dabur and Patanjali.


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