Image Source: BrandingInAsia

India’s leading online fashion store, Jabong has recently launched a 360 degree campaign named OutOfTheWorld. This campaign made by Happy mcgarrybowen is set in outer space and features people wearing fashionable clothes floating in zero gravity chasing lightening deals and trendy clothes. Kartik Iyer, CEO of Happy mcgarrybowen said, “In a typical situation, this would be another opportunity to do another sale ad. But this is Jabong and the team seems to just push the experience of every piece of communication, every single time.” He further added – “A fresh take on what to expect and the excitement around it makes up the experience to be totally out of this world. All credit to the collaboration between client, agency and director.”

Source: BrandingInAsia

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