The four-year-old iPhone 6S is now being manufactured in India. This shift in Apple’s manufacturing strategy is in tandem with the ‘Made in India’ campaign of the Indian Government. Moreover, the looming general elections and nationalist sentiment prevalent in may people’s minds are also believed to be behind Apple phones’ local manufacturing.
The move to indigenously manufacture iPhones in India also comes in the wake of ‘Make in India’ initiative led by Prime Minister Narendra Modi. The Government had increased import tariffs and hence Apple responded by building its manufacturing base in India. This move can also be seen as an attempt to garner more market share in India by Apple. Apple started manufacturing iPhone SE in 2017 and iPhone 6s IN 2018 in India.
However, compared to other smartphone makers, Apple does not have budget-friendly phones in its kitty. This is a major challenge for Apple especially if it is looking for a larger slice of the Indian smartphone market.
Source: the Verge