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In a recent effort, to showcase its online fashion product ‘An Open Back Red Maxi Dress’, ASOS has indeed helped break away from the cliché in the modeling world. A plus size Columbian model Natalia Lorenzo (19 years) has been roped in to promote their Oh-So-Beautiful product. Using her unedited pictures on their website, ASOS has set up a benchmark against the general notion of roping in a slim model for product promotion. Gaining rounds of applause from the Twitterati and Callie Thorpie, another plus-size model, ASOS aims at promoting body positivity and representing it as it is.


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