Avon focusing on direct selling of beauty products has recently announced its collaboration with Kenzo Takada to launch a fragrance. The launch of Avon Life Colour is expected to improve the position of Avon in the fragrance market. Avon as the company is currently ranked in third place with a collective worth of US$18.963 million.
During the Paris Fashion Week, the fragrance will be backed by extensive marketing, including advertising and innovative digital engagement. Marketing activation going across 50-plus markets, this collaboration will be one of Avon’s biggest launches over the next 12 months.