Image Source: MBASkool

Avon, the Beauty and Personal Care Company has begun to market its products with the help of Drag Queens starring in Brazilian video adds & an online brochure that can be shared via WhatsApp in 12 countries that are active on this cross-platform messaging channel. With an aim to speed up the company’s product development with innovations in product lines like lip tattoos and K-beauty inspired cosmetics within 4 months instead of the usual 2 year span required for developments, Jan Zijderveld – the company’s new CEO cuts across the misconception that ‘Cosmetics isn’t a business for the future’.

Source: Global Cosmetics News


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