Baggit comes up with a new campaign named ‘Put it on the table’ that aims at women empowerment where women can put their views on the table. It lays emphasis on the discussion of the gender roles prevailing in professional sphere where women are reluctant to speak. Apart from this, Baggit launched new stills that features the new launch of their products. Ronita Mitra, Founder & Chief Strategist, Brand Eagle Consulting believes, “Baggit has leveraged the role that an accessory, especially a bag, plays in a person’s grooming. More importantly, ‘mansplaining’ is a concept that many are becoming aware of globally. Baggit has used this socio-cultural aspect to establish and communicate its brand purpose. It’s not just about gender equality but also at a larger level, wearing the confidence to express yourself. It’s an insight that will find a lot of resonance with women and the youth”.

Source: Exchange4media 

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