The “Better Life Farming” project started in 2016 in India and aims to reach 6,500 small and marginal farmers by 2019. Earlier in April this year, Germany based ago-chemical major Bayer, International Finance Corporation, Netafim and Swiss Re Corporate Solutions launched the “Better Life Farming” alliance to help smallholder farmers in developing economies. This global alliance has now roped in local partners like Yara Fertilisers, DeHaat and Big Basket in India to scale up its operations and help farmers by providing knowledge and access to markets to sell their produce. The Bayer-led global alliance announced their partnership with Big Basket on 23rd July, 2018. Farmers in Jharkhand and Uttar Pradesh who are growing green chillies and tomatoes are working under this alliance and it plans to include corn farmers as well.
Source: Economic Times