Chile’s first ever kiwifruit marketing campaign has hit the Indian e-commerce site Bigbasket. Kiwifruit has become the first ever Chilean fruit to be ever promoted on Bigbasket. The Bengaluru based startup aims at promoting awareness of Chilean kiwifruit which includes its health benefits as well. It is said that in the past four years, the imports of kiwifruit have risen from 800 tons to 8000 tones for the current season. Chile is the third largest exporter of the fruit with shipments totaling US $ 188 million in 2017.
Source: Asia Fruit