BookMyShow, India’s first ticketing aggregator has invested an undisclosed amount in AtomX. AtomX is a Pune based payment solutions startup which is working in the field of NFC (Near-Field-Communication) based payments. Founded in 2012 by Abhilash Gowdara, the company claims to have facilitated over half a million transactions in India worth over $6.5 million. BookMyShow’s chief operating officer, Anil Makhija will join the board of directors as a part of the deal. With this collaboration, BookMyShow aims to seamlessly enable AtomX’s cashless payments platform. Solutions on NFC cards, wristbands, and key chains will also help consumers pay for digital payments at music festivals, sporting events, food festivals, concerts, and other on-ground events. Users will also be able to store cash in the form of digital money in their NFC chip and simply tap to pay for food, beverages and merchandise. This will improve the customer’s journey and enable safer, smoother digital transactions for tickets and on-ground services.