- 91% respondents prefer booking tickets online.
- 61% respondents compare prices on more than 3-4 sites before booking tickets.
- 41% travelers focus on deals over brand loyalty towards booking websites.
- Travel websites are being preferred by cost-conscious consumers to avail deals and discounts.
The latest survey conducted by CashKaro.com, ‘Wanderlust – A Travel Survey’ covers the preferences and choices of travelers who visit travel booking and comparison websites before booking tickets. CashKaro.com wanted to find out how deals and discounts affect the decisions taken by travelers.
Since the online travel sector constitutes more than 50% of the e-commerce industry, it wasn’t surprising to learn that 91% respondents booked tickets online instead of choosing travel agencies. This may be because online ticket booking portals give users access to deals, discounts and the freedom to review and select trip details such as specific airplane seats and hotel rooms. Plus, they can save more by availing discounts and Cashback deals while booking tickets online.
When it comes to the top online flight booking websites, the most popular was MakeMyTrip (56%) followed by other top guns like Goibibo, Paytm and Yatra.
As far as hotel bookings are concerned, the top picks were MakeMyTrip, Oyo Rooms and GoIbibo.
CashKaro.com wanted to find out why a consumer chooses one travel website over others. To that end, respondents were first asked how many websites they compare before booking their tickets. We learnt that 61% respondents browse over 3-4 websites before taking a decision.
Adding to that, 49% respondents said that lower prices of tickets and hotels is the main factor that they consider when deciding which travel website to book at. 43% mentioned that in addition to the price, they considered all the other ongoing deals and offers on a particular website when making their decision on which site to book at.
These results clearly point towards the fact that apart from reliability, price and discount factors play a major part in travel website selection.
When asked to choose between the kinds of offers that travellers like we included Travel site credits, bank offers and Cashback as options. 46% respondents revealed they are always on the lookout for extra Cashback from websites like CashKaro.com which are available on top of all ongoing discounts. While Travel site credits are considered attractive, their limited redemption options reduce their overall popularity.
Today’s smart consumer leaves no stone unturned in a bid to save as much as possible whenever they book flights or hotels online. Moreover, 69% respondents said they book tickets during off-season in order to get lower prices.
59% respondents also admitted that they would repeat a hotel or flight booking only considering the travel deals offered by them while only 41% would do so due to brand loyalty.
Finally, keeping in mind the cashless movement in India, we asked consumers about their preferred payment methods and 95% respondents claimed they prefer paying with credit/debit cards as these methods allow them to get more deals and discounts in addition to convenience.
The above mentioned findings all point towards the fact that discounts and savings are top priority for travel site users. With more and more websites offering discounts and offers, the online travel sector is set to witness some tough competition. On the upside this will make ticket bookings more economical for consumers.
The survey sample of 2,000 respondents comprised majorly of people between the age group of 25-30 years, residing in metro cities including Delhi, Mumbai, and Bengaluru etc.