The Central Government has joined hands with corporate houses to clean Ganga before the 2019 general elections. Under the Namami Gange (National Mission for Clean Ganga) programme, Ganga cleaning projects would be taken up by corporate houses. It is believed that roping in corporate houses would speedup up Ganga facelift project and would enable completion of about 80% target of cleaning Ganga by the May 2019 deadline set by Union Minister, Nitin Gadkari.
As per a statement from Ministry of Water Resources, River Development and Ganga Rejuvenation, the corporates can get involved in ghats and crematoria construction, cleaning of drains and ghats via bioremediation, solid waste disposal and other such projects. The Ganga rejuvenation projects can be part of these corporates’ CSR activity as per Companies Act 2013.
The Ministry further stated that corporates who come forward to undertake projects under the Namami Ganga programme, would receive a relatively easier ground clearance with the Ministry lending them a helping hand in solving local challenges. However, the statement came with a caveat that the corporates should devise only eco-friendly development plans.