Dineout all set to test out its differential menu pricing. The company aims to expand its product offering and enhance the customer’s dining experience. Dineout is now focusing on its full stack approach to cater to the restaurants. This will further include the differential pricing for menu items. The pricing will however depend upon the time, the day of the week as well as the personalized offers for the consumer’s tastes and preferences. Dineout which competes with Zomato in certain offerings also plans to expand in smaller cities in India like Lucknow, Indore and Surat apart from bigger regions like Indonesia and Philippines.
Source: The Economic Times