Domino’s plans to end its partnership with Jubilant Food Works (JFL) and move to PepsiCO. It ends the 20-year exclusive deal with Coke in the country. A spokesperson of JFL said, “We have enjoyed a strong partnership with Coca-Cola India over the last 20 years. As we look to build our business for the next phase of growth, we have initiated a process to look at various options and identify the right beverage partner who can help strengthen our beverage portfolio and drive growth.” Reports says that the large food chains may change their beverage exclusivity for strong commercial hold and marketing support.
Source: The Economic Times