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Source: Business News Daily 

Flipkart and its fashion units Myntra and Jabong, Amazon India and Paytm Mall are all set to adopt a technique to drive more customers. It allows customers to the latest fashion that can be picked up and delivered from local stores within hours. Fashion accounts for 30-40% of sales in terms of volumes for Amazon India and Flipkart, not including Myntra and Jabong, making it among the biggest product categories for the e-commerce giants. Same-day delivery trends can be applied to other categories likes mobile phones, electronics, home furnishings and much more in near future.

Source: The Economic Times

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