Eros Now has entered into a partnership with Grofers. This deal will help Eros International Video’s grow its user base as the annual subscribers of Grofers ‘Smart Bachat Club’ will also get access to Eros Now’s library. The library has 11,000 film titles, music videos and original shows. The offer is for both new and existing members of Grofers loyalty program or ‘Smart Bachat Club’. Eros Now currently has more than 113 million registered users, of which 10.1 million subscribers are paying members.
Source: Economic Times