Image Source: YourStory

Making way for another news headline, Grofers has emerged to be the best comeback entrant into the hyper-local startup world. Founded in 2013, by Albinder Dhindsa and Saurabh Kumar as an online service that delivers groceries right at your doorstep, Grofers has been facing certain setbacks in its growth in the past 2 years. In the times when hyper local startups were beginning to pop up everywhere, Grofers took up the challenge to compete with the online hyper-local market leader BigBasket. Experiencing a shutdown of its operations in 9 cities in May 2016 and certain layoffs later, the management decided to turn to an inventory-led model and build warehouses. Seen as the fall of this company, the move was criticized by many. But with this philosophy, Grofers has not just managed to emerge but has experienced a growth of about six times, over the past 15 months. Kudos, Grofers!

Source: Economic Times

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