Image Source: Digit
Flipkart has geared up to launch its own customer loyalty program called Flipkart Plus on 15th August. Herein it will offer all its customers loyalty points that can be later redeemed for benefits such as free delivery, early shipping and early access to products with added benefits on travel and content on the platform. The program will not entail a membership fee.
Flipkart Plus is the result of years of rigorous data analysis of customer preferences. It is an India-first benefits program. All leading internet companies will participate in this initiative and offer multifarious benefits to Indian consumers under one roof. It will also provide customers certain privileges across its group companies including Phone-Pe and Myntra.
Flipkart’s collaboration with MakeMyTrip, Gaana, Uber and Hotstar for ‘festive pass’ is expected to be a part of the loyalty program too.