With the customers’ preferences changing at an ever evolving pace, Forever 21, America’s fast fashion retailer has integrated a visual search tool, developed by Donde Search, to help its shoppers get a quick overview of what they are buying. According to Alex Ok, President of Forever 21, “Visual search technology bridges the gap between the convenience of online shopping and the rich discovery experience of traditional retail by enabling our customers to search for clothing in the same way they think about it — using visuals, not words”. Claiming to be one of the most important steps in the e-commerce world as a universal language understood by buyers and merchandisers alike, the visual search navigation powered by AI is said to transforming the online fashion shopping experience for Forever 21’s customers.

Source: WWD

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