Forever21.com has recently launched a new artificial intelligence feature in its website. Customers are not just limited to typing their fashion requirements, now they can navigate on the website with the help of artificial intelligence. The website now comprises icons that represent the features they want like the type of item, sleeves, neckline, pattern, colour and much more. Each category on the website has different visual features that will help you in styling your outfit. This feature is also available on its mobile app which says “Design Your Style, while it is also there on the retailer’s website as a module.
Source: Digital Commerce 360