The UK based E-sports company has recently said that Dominos will be broadcasted by Gfinity. It is said that the pizza chain will have an in-show presence across 80 hours. The strategic partnership will run until December 2020 by Gfinity. Dominos will receive bespoke content, broadcast and digital assets, players shirt sleeve branding, social media activations, customer relationship management, ticketing, and hospitality. Dominos is a partner of the Gfinity Challenger and Elite Series UK.