Indian Hotels Company Limited (IHCL), the second biggest hotel company in the country has decided to reposition Ginger Hotels as a mid-scale brand. It has added a new set of facilities like banquet halls, restaurants, meeting venues and others. Ginger currently has 42 operational properties that have more than 3,700 rooms. This changeover is pivotal as it develops its image from a low-cost brand to a mid-scale one. The room rates for a day moved to a current range of 2,500-3000 from Rs. 999. According to a forecast, further push to a mid-scale brand may rise the rates to Rs. 5000 in future. Surviving as a mid-scale brand is not easy for Ginger Hotels as there are many rivals in this segment.
Source: Money Control