Source: Your Story
The e-grocery market in India is huge and Grofers noted a revenue of Rs. 750 crore in 2017-18. After achieving a break even in Delhi and two other key markets, the company aims to break even in all markets by 2019. Saurabh Kumar, Co-Founder – Grofers said that the company is focusing on the FMCG segment and will launch more private labels soon to increase its margins. These private labels will focus on home and kitchen care products, furnishing, packaged food, baby care and personal care verticals. The company has also earmarked an investment of $100 million for the next three years in order to build these labels. The brand is also focusing on word of mouth marketing which will act as a value proposition for “savings”. By March 2020, the company is targeting to reach a 5000 crore business in the e-grocery sector which is a whooping $1 billion industry.