How Ajio Is Making Indie Wear Cool Again

“There’s nothing quite as edgy as Indie wear.”

When artisans from around the world come together to create fashion, you know the result is going to be something jaw dropping. That’s exactly what you will find at Ajio.com’s Indie section. The biggest Indie labels such as Swadesh, Pretty Woman, A Big Indian Story and Courtyard are displayed along the virtual aisles of the store. Look for styles you could only find tucked away in your grandma’s obscure closets like Ikkat, Bagh Print, Jamdani, Kalamkari, Ajrak, Bagru and Maheshwari.

Drooling for more? Here’s a sneak peek at the collection. Presenting our top Indie Wear Picks On Ajio that you can bring home.

PILGRIM Handloom Cotton Ikkat Top

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True art revival lies in the modernization of the ancient Ikkat into thi

salwar

elegant top with contrasting sleeves and side slits. Nothing spells grace like this top paired with a classic white maxi skirt.

BANARASI STYLE Banarasi Handloom Butidar Pure Silk Katan Jamdani Dupatta

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Royalty reflects through this Banarasi handloom butidar pure silk jamdani dupatta with an ombre pattern and floral motifs. Add royal elegance to your basic salwar kameez with this eye catching piece.

INDIE PICKS Handblock Print Kalamkari Cotton Culottes

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We’re head over heels for these flared culottes with a rustic kalamkari handblock print. It’s a classic pick on its own but the contrast fabric belt just adds to its charm. Goes perfectly with cotton tops for a look that’s class apart.

AWDHESH KUMAR Sanganeri Handblock Print Cotton Jute Handbag

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Carry heritage on your arm with this stylish jute bag. The delicate pattern and vibrant colors bring out the true spirit of Rajasthan making this the perfect Indie arm candy to lug around to festive gatherings or just every day.

INDIE PICKS Kerala Kasavu Cotton Saree with Stripe Tissue Pallu

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Sophistication shines through this signature Kasavu saree with a striped tissue pallu that enhances its overall grace. The saree comes with an equally pristine blouse piece that will give you a complete regal look.

INDIE PICKS Bagru Handblock Print Soft Rayon Wrap

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There’s no better way to dial up the ethnic charm of an outfit than to top it up with an equally artistic wrap. This Bagru print wrap has a stunning contrast border and tassels to boot which make it one pretty piece.

EKTA Handloom Ikat Genuine Leather Back-Open Juttis

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The final feather in your new Indie look cap should absolutely be these mules or juttis with a traditional Ikat print. It fuses trending with traditional and will help you make quite the statement. Apart from ethnics, you can also pair these beauties with your western outfits.

So, these were our Indie picks but you can find your own favorite apart from these too as Ajio is replete with choices. Other than the Indie collection, you can shop for western wear, footwear, shoes and even technology products on the website. Head over to Ajio now and let the shopping begin!

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