In August 2018, Zomato acquired WOTU, a Bengaluru- based start-up and is now revolutionizing the B2B food-tech arena. Hyperpure, Zomato’s B2B food-tech vertical which Zomato rebranded was a brainchild of former PayPal executive Dhruv Sawhney. It is a B2B online supplier of raw materials that the restaurant needs.
This acquisition by Zomato is seen as a profitable investment outing by Zomato as it has managed to rake in $2.5 Million to the company’s overall revenues of $ 206 Million in FY19.
At the moment, Hyperpure in gunning for technology that would ensure that backend processes and algorithms work in tandem with the demand placed. Restaurants are able to now look for items, place orders, pay and select credit periods through the Hyperpure app. This has also helped farmers get a guaranteed quantity of orders from Hyperpure on a monthly basis. Pulses, various flours, vegetables, fruits, and meats generally form the bulk of orders.
Besides Delhi and Bangalore, Zomato is looking to expand Hyperpure to eight more Indian cities as well as International markets by the end of 2019.
With the acquisition of Hyperpure, Zomato is looking to have clout in about every factor of the food supply chain.