The Semi-Final of the Boardroom Challenge presented by Indian Terrain was held in SPJIMR Mumbai. This was the last semi-final of the Boardroom Challenge that was held across 7 cities in India. The boardroom Challenge’s jury consisted of Sreelakshmi Hariharan, Deputy GM, Tata Sons; Vineeta Dwivedi, professor of business communications, SPJIMR; and Vishwadeep Kuila of Brand Vectors. All the teams in the Challenge had to present strategies and ideas on how a new entrant into the toilet soap segment can make inroads into the market and achieve a certain profit level by the end of the third year. A team from ISB Mohali made the jury quite happy and were declared as the winner of the Semi Final challenge.
Source: Business Line