Source: India Retailing
Hummel is an International sportwear brand from Denmark which is planning to gain a strong foothold in India. The brand finds its roots in Football and Handball but it also brings fitting gear for running, yoga, fitness, golf, gymnastics and more sports. A major part of its production is running here already, and now the brand plans to sell its products to the Indian audience. Jabong and Myntra are two leading e-commerce players that will be torchbearers for the brand. The culture, ethos and progress of India is what excites the owner and drives the brand to offer more than existing mainstream brands.