Fast food brand, KFC has launched #DilMeinGrill digital campaign for its ‘Smoky Red’ grilled chicken. The campaign is a quirky take on famous Bollywood songs. Throwing more light on the campaign, Moksh Chopra, Chief Marketing Officer, KFC India said that we always look to add that KFC twist to otherwise boring things. The pun on popular Bollywood numbers featuring juicy grilled Smoky chicken is quite apt. Even the iconic Colonel of the KFC is showcased in an altogether different shade which would make KFC fans groove.
The campaign has been conceptualised by Ogilvy India and the 15 -second film showcases the Colonel breaking into a song “Grill se re, Grill se re” in a filmy setting.
According to Ogilvy India’s senior creative director Shailender Mahajan, the word ‘Grill’ needed a recall in the consumer’s mind. Hence, Ogilvy created a campaign around ‘Dil & Grill’ with popular Bollywood songs that would immediately connect with the consumer.