Recently, a research conducted by Fact.Mr stated that the leave-in conditioner market will see a boost in its revenues during the period from 2018 – 2028. The study shows the dominance of 6 major market players namely Unilever, L’Oreal, Herbal Essences by P&G and more. Unilever being a major market player made an official announcement in 2017 about acquiring Living Proof Inc. which develops premium hair care solutions. L’Oreal, on the other hand, launched a new hair care line in 2017 named ‘Botanicals Fresh Care’ in Germany, UK, and France. The study also confirmed the growing perceptions of a healthy scalp are key to shiny and lustrous hair. This methodology has led the consumers to demand for new products that can facilitate easy and quick management of hair and hygiene. This, in turn, will create huge opportunities for brands to increase their revenues.