Lenskart very recently launched its new campaign ‘I’m Hooked’ featuring Katrina Kaif. The new campaign displays a plethora of trendy eyewear styles complimenting everyday looks.
Created by Lowe Lintas, the campaign features Katrina Kaif flaunting trendy and uber cool Lenskart eyewear. Backed by peppy music, the campaign video encourages the audiences to experiment and explore variedly-styled eyewear in metal, athleisure, geometrical, cat-eye, pop colours and more.
According to Peyush Bansal, Lenskart India CEO, the brand wants to bank on Katrina’s high on fashion, quirky yet girl-next-door looks. Through the campaign, Lenskart intends to offer Indians high quality and trendy eye wear at affordable prices.
The campaign takes a new look at the eyewear category and intends to move away from the category conventions and wants to grab attention on the product and usage occasions besides Katrina herself.
This new campaign was unveiled online and on television during mid-May.