Key Findings:

  • Amazon, Flipkart, and Ferns & Petals – Top sites to buy Valentine’s Day gifts from
  • Clothing & Accessories and Special Evening/Dinner – Top Valentine’s Day Gift Choices
  • 91% respondents would shop online rather than offline for gifts and 89% would use coupons and Cashback to do so

National 13 February 2017, India’s largest Cashback and Coupons site today announced the results of its 2017 Valentine’s Day Survey – LOVEconomics. The national survey, which was conducted online and fielded more than 1,000 adults, revealed that 91% of the respondents preferred to shop online than offline for gifts.

The survey asked men and women about their Valentine’s Day gifting plans and revealed their spending behavior.

While it may be established in most minds that men ‘have’ to spend more on Valentine’s Day, CashKaro survey just threw all such assumptions right out the window. The main focus of the survey was to find out the spending behavior of men and woman on this love-filled occasion and it turns out both the expectations and reality of spending are quite in sync. When we asked our respondents how much they would spend on their beloved this year, a majority of both men and women (56% & 53%) mentioned that they would spend anywhere between Rs 1000 – Rs 5000. Only 7% men and 8% women would shell over the Rs 10,000 mark.

To make things interesting, we asked them how much they expect their partners to spend on them and it turned out that both men and women (50% and 46%) expected their partners to spend approximately the same amount – Rs 1,000 – Rs 5,000 that they would spend on them. Only 5 % men and 10% women expected their love to spend over 10,000 on them.

With the budget set in mind, we moved on to where they would like to shop for these gifts., Flipkart and Ferns & Petals seems to have taken the cake when it comes to shopping online for gifts.  It was closely followed by sites like Myntra, Shopclues, and Nearbuy.

On the survey Swati Bhargava, Co-Founder, said, “The survey shows that this Valentine’s Day is all about love, and the youth want to find the perfect gift for their significant other. The survey shines the light on the ideas, behavior and gifting patterns that are expected this Valentine’s Day. The survey is also an indication that online is the most preferred channel to buy gifts or book reservations. Attractive deals and cashback offers do impact the buying behavior. From now through Valentine’s Day, we at CashKaro are also offering Extra Cashback/Rewards on Valentine’s Day gifting across partner retailers including, Flipkart, Tata Cliq etc. “

The survey also revealed that 91% of the respondents would shop online for gifts to save time and money. To make things, even more, budget friendly, 89% of them would look for deals, coupons, and cashback when they buy gifts or book reservations at a restaurant.

It looks like both men and women are pretty much on the same page while choosing gifts for their partner. 23% men and 28% women would shop for clothing & accessories for their valentine.  Men (20%) and women (26%) both admit that a date night out for dinner at a nice restaurant is the gift they’d most like to receive. Chocolates & cakes and Jewellery were among the other preferred gifting choices.

The respondents were majorly between 18 – 30 years of age with 70% male participation. This mostly included residents of Delhi-NCR, Mumbai, Bangalore, and Hyderabad.

It seems like there will be no lover’s squabbles this Valentine’s Day. According to this survey, everyone’s getting what they want. We at love this harmony and would like to wish everyone a Happy Valentine’s Day.

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Reader, writer, pizza lover and blogger: Sunakshi is all of these things. She believes language is the best thing invented by man and has a passionate new-word-learning fetish. Even though she is forever in a dilemma between weight loss and food love, her love for books surpasses all other addictions.


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