Malaysia Airlines BHD (MAB) has recently appointed its new Chief Marketing Officer Arved Von Zur Muehlen. He was previously holding office as the chief commercial officer from the year 2016. He was appointed earlier to develop a comprehensive and sustainable plan to improve the marketing, sales, products and customer services of the airline. He can be held responsible for restoring the airline’s position in the international market and developing innovative customer-centric services. While earlier he was senior VP of commercial Network operations for Qatar Airways and he was responsible for the global sales strategy and development.
Source: New Straits Time