Booking.com is the most visited travel website according to SimilarWeb.
Source- UX Collective
According to SimilarWeb the most visited travel website is Booking.com. SimilarWeb found that the site has generated success with a core digital marketing strategy, that is meant to meet the needs of each geographic area. The report mainly focuses on the traffic from the United States, Russia, The United Kingdom and Germany as they are the top traffic sources for Booking.com. Having a single URL around the world is the key element of the strategy, it is also the company’s brand, boosting awareness and recollection. Russian metasearch site Aviasales overtook TripAdvisor and Trivago as the leading source of referrals for booking.com in that country. Booking.com gives direct traffic to the U.S, U.K and Germany.
Source- Phocus Wire
