The leading fashion brand, Max Fashion, has collaborated with Disney -‘Marvel Avengers – Endgame’ for its 8th edition of Max Kids Festival. For this purpose, the brand is bringing large-sized figurines of favourite Avengers like the Incredible Hulk, Ironman, Thor, Spiderman, Captain America and Thanos. These figurines will be placed at Viviana Mall, Laxmi Nagar, Thane, Mumbai on 27th and 28th April 2019. This two-day festival will witness various attractions, activities, offers and surprises for kids as well as parents.
As a part of this 360-degree campaign, Max will sell a curated range of avenger’s collection for kids, men, and women. The campaign is planned for 45 days and will end by the end of May 2019. Apart from this, the company is also providing special screenings of the Avengers Endgame movie to the loyal customers of the firm. Jiten Mahendra, VP Marketing at Max Fashion stated that ‘Kids Festival is an eight-year-old property for us and has resulted in high engagement and sales for us over the past few years.’